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VIDEO | Full Sequence Instore Feature

The video is looped on this 30'x16' video screen lit by 2.6 million LEDs

The video is looped on this 30'x16' video screen lit by 2.6 million LEDs

VIDEO | Instore Loop

I was engaged by Under Armour to create an animated loop for the newly acquired mobile digital arm (Map My Fitness) representing their app's ubiquity among runners in NYC for the opening season of their new flagship store.

I worked with the client team exploring the best way to represent huge amounts of data, which we converted into location based imagery and overlaid on a map of Manhattan to show the ebb and flow of runners time-lapsed over an entire season, each tracked with the phone based app. Additionally I represented suggested runner's routes based on the new store's location. The final product then looped on the central feature, 30'x16' LED screen, wall in the center of the store.