I was engaged by Under Armour to direct a feature series of looping graphics for the grand opening of their flagship SOHO store.
Working freelance, I embedded with the newly acquired UA digital arm to best divine a clear but engaging representation of the huge amounts of data they wanted to utilize. We converted their raw data into location based imagery and overlaid it on a map of Manhattan to show the ebb and flow of runners time-lapsed over an entire season, each tracked with the phone based app. Additionally I represented suggested runner's routes based on the new store's location. The final product then looped on the central feature, 30'x16' LED screen, wall in the center of the store.