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VIDEO | Full Sequence Instore Feature

 The video is looped on this 30'x16' video screen lit by 2.6 million LEDs

The video is looped on this 30'x16' video screen lit by 2.6 million LEDs

VIDEO | Instore Loop

I was engaged by Under Armour to direct a feature series of looping graphics for the grand opening of their flagship SOHO store.

Working freelance, I embedded with the newly acquired UA digital arm to best divine a clear but engaging representation of the huge amounts of data they wanted to utilize. We converted their raw data into location based imagery and overlaid it on a map of Manhattan to show the ebb and flow of runners time-lapsed over an entire season, each tracked with the phone based app. Additionally I represented suggested runner's routes based on the new store's location. The final product then looped on the central feature, 30'x16' LED screen, wall in the center of the store.