Partnering with Kathy Horn Creative I approached the initial branding for Auburn Alabama's Plain Beer, a craft brewer offering the first premium libations in the city, with an eye toward embracing the principals of the brand: celebrate the simple pleasures of easy living and good beer. The end result is a somewhat folksy, but still refined, scaleable set of basic marks for use on cans and bottles, signage and accouterment throughout the brewery and tap room, social media, print advertising, and all other collateral.