Partnering with Kathy Horn Creative I approached the initial branding for Auburn Alabama's Plain Beer, a craft brewer offering the first premium libations in the city, with an eye toward embracing the principals of the brand: celebrate the simple pleasures of easy living and good beer.

The result is a somewhat folksy, but still refined, scaleable set of marks for use on cans & bottles, signage and accouterment throughout the brewery and tap room, social media, print advertising, and other collateral.